Advocate Market Research
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Techniques - Honor Diversity (#3 of 3) Techniques - Honor Diversity (#3 of 3) "(C)ustomers are just people..."Read More »
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Techniques - Many Hats (#2 of 3) Techniques - Many Hats (#2 of 3) Moderator, Therapist, Friend...Read More » -
Techniques - Start a Conversation (#1 of 3) Techniques - Start a Conversation (#1 of 3) Trust me… using a few extra precious moments up front, before you set in to the business at hand, will serve you well in the end.Read More » -
FOCUS GROUPS: The 'Technique' Question FOCUS GROUPS: The 'Technique' Question "...people ask me 'what technique do you use?’ I actually take it as a great compliment but, truth be told, I don't use ‘A’ technique'. Nope, not a one!"Read More » -
Join RELIABLE RETURN's Sales Force Join RELIABLE RETURN's Sales Force Expanding sales force of RELIABLE RETURNRead More » -
Research That Meets Your Needs
At Advocate Market Research Bureau, we want you to receive the consumer and market research that best suits your business or organization's communication and marketing strategies. After determining your goals and objectives, we will tailor and customize our services and research methods to focus only on the studies that best answer your key questions.Market Research Needs Assessment
We start by understanding what you know and what you need to know
Advocate Market Research Bureau will work directly with you to review and assess your market and consumer information needs so that we can help you establish or attain your company’s goals and objectives.
This thorough assessment process will provide you with the research methodologies that best suit your needs and budget, while establishing an effective timeline for the proposed research.
Learn MoreQualitative Research
We then understand what they are thinking
Qualitative Research is often used to get the “Voice of the Customer” in a more 'personal' way. Advocate Market Research has years of experience in qualitative methodologies like Focus Groups and other Ethnographic Research methodologies. These and other methods are an effective way to uncover the feelings and emotions of your customers.
We are able to put a face to your consumer. Depending on your specific research needs, this methodology may include Intercept Studies and Movement Analysis.
• Intercept Studies involve observing the actions and behaviors of a consumer with a product, and then engaging them in an interview about that behavior.
• Movement Analysis is utilized to determine effective product placement by surveying several placement options, analyzing sales data and observing consumer responses to determine the most appropriate placement for your product.
Quantitative Research
We finally move from hunches to the quantifiable truths
Advocate Market Research provides the in depth quantitative research you need to decipher market and consumer preferences that will grow your business. Our process is easily duplicated and therefore can be done regularly in order to indicate trends and patterns on a multitude of issues. Our work will set the benchmarks you need to make sure your business continues to follow societal trends.
Our methodologies include the traditional telephone, mail, e-mail and web based surveys and secondary research. We also use social media (Twitter, LinkedIn, Facebook, etc.) to assess the current pulse of the market.