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In 1998, Kalinda Fisher founded Advocate Market Research Bureau. Through the years and the ebbs and flows of the research landscape, Advocate has become a leader in qualitative research with a strong grasp of the nuances of moderating focus groups and has a passion for finding ways to truly hear the voice of the intended audience. Advocate has a strong foothold in healthcare and banking with a special interest in entrepreneurial ventures, especially those which add to the consumer/patient experience and will utilize whatever methodologies will get you to your end-point. Advocate serves as your market and consumer research strategist from the very beginning of a project until the results have been put into action.

In our founder's words:

"With my background as a sociologist and the knowledge I gained working in advertising research, I found that many businesses and organizations didn't really have an understanding of the consumers of their products. 

I began Advocate Market Research Bureau to help businesses and organizations, through effective market research, gain a truer picture of their consumers by becoming, in essence, the 'voice' of their consumer, and ultimately their 'advocate.'

Essentially, the market research we provide helps our clients gain the understanding and insights they need to reach their customers in the most effective ways possible."



Advocate identifies the best methodologies to get your objectives answered in the most effective and efficient way possible.


Advocate takes the time to learn what your key objectives are and what you plan on doing with the findings in order to develop the best plan from start to finish.

Advocate will oversee your project from start to finish. They can do as little or as much as you want to fit your budget while still meeting your objectives head on.


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Advocate monitors progress every step of the way, readjusts if necessary, and presents you with actionable results in the end.