The great reset founder, COMMUNITY ROUNDTABLE ADVOCATE, PANEL CURATOR and entrepreneurial strategist
National Focus Group Moderator
VIRTUAL BEHAVIORAL/MENTAL HEALTH PROVIDER through a series of focus groups and IDIs (In-depth Interviews) sought insight prior to launch as they worked to fully develop a product, and processes, which met the needs of all involved; Primary Care Physicians (PCP), Psychiatrists, Psychologists, Social Workers (LCSW) and patients. RESULT--Further along the path of more fully understanding the needs and concerns of PCPs and Behavioral/Mental Healthcare Providers, as well as better instruments in hand to help them as they present this concept to their future partners; insurance companies and healthcare professionals.
GLOBAL SURGICAL AND MEDICAL INSTRUMENTS MANUFACTURER sought to improve a current prototype prior to taking the product to market. For this study, we used a series of focus groups with various Health Care Professionals — Anesthesiologists, Nurses, Surgeons and Hospital Administrators. RESULT--Not only did the company fine tune a product during the developmental stages, therefore making sure they went to market as competitively as possible, but they also heard ideas for a potentially new product line that they previously had not explored.
Telephone/Internet Surveys were used to understand customer satisfaction. RESULT--They discussed best practices, and concerns, with specific departments in order to better service their customers. This survey was repeated the following year after the base line was set.
Internet Surveys were utilized in order to get some gut check feedback to a new product. A list was obtained from internal sources at the company and questions were posed to key users of the proposed new product. RESULT--this research gave the company an idea as to if this product had sticking power and was worthy of looking into further via focus groups and product development.
DIRECT HEALTH AND MEDICAL INSURANCE CARRIER desired to test customer acceptance of current sales and informational literature and assess the readability, clarity and aesthetics of current informational literature. We utilized focus groups with both their members and non-members. RESULT--Changes were made to the literature in order to make them more user-friendly which allows allows both members and non-members access to key information on a yearly basis when companies, or individuals, have the option of switching carriers – it was imperative that this literature be as clear, and creatively clean, as possible.
DIRECT HEALTH AND MEDICAL INSURANCE CARRIER(B) asked us to find the strength of the brand recognition of their advertisements versus competitors' television and radio spots. Using focus groups with members and non-members, we also tested which ads not only had the highest retention but the clearest message and most appealing, and memorable, campaigns. RESULT--They were able to take the pulse of the viewers, and listeners, in order to understand which types of ads best resonate in regard to insurance carriers. Before going live with an ad campaign, they were able to get a feel for which would be the best campaign to most effectively reach their target audience — their existing and prospective members.
HEALTH SERVICES — Office of Medicine and Diabetes utilized focus groups to gain an understanding of the attitudes and motivations of doctors and other healthcare providers in making career choices. RESULT--Our research and analysis generated an understanding of what motivates doctors and healthcare providers to practice medicine, as well as how they choose a location for their practice. The findings from focus group analysis was used to create a recruiting and marketing campaign to attract doctors and healthcare professionals to the rural, reservation-based medical facilities of the Native American Nation.- See more at: http://www.advocatemarketresearch.com/news.php?viewStory=14#sthash.pcFzC43M.dpufType your paragraph here.